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Tough Job Market, Try Business Card Networking

Job hunters today need to take advantage of every tactic that can bring them closer to landing a job. The sluggish economy is making it difficult for even those with stellar resumes to secure new positions. One tried and true method to finding available jobs - and possibly increasing your chances of being hired - is networking. Networking is simply using your existing contacts to become acquainted with new contacts, with the idea that somewhere along the way you’ll be connected to someone that can help you locate the job you’re looking for.

Today’s job market certainly calls for connecting yourself with as many people as possible. There are fewer jobs to choose from and more people applying for them, so you need to ramp up your search to get ahead of the competition. The problem is that many networking opportunities occur within the workplace: co-workers who know contacts at other businesses, sales people who have contacts in multiple places, and vendors who can give you the latest news on who’s hiring. If you’re currently unemployed, you’ll miss out on these networking opportunities, but that doesn’t mean you’re completely out of the networking loop.

One of the benefits of working for a company is having business cards you can pass out to everyone you meet. Business cards are easy to carry and have all the basic information anyone will need to remember you along with your contact information (phone, email, and fax). What if you’ve recently lost your job and are no longer the Accounting Specialist at XYZ Company? You order your own business cards and start giving them to anyone that can possibly lead you in the direction of another job.

You can probably find at least a few local businesses that print business cards, or you might want to try one of the online printing businesses. Either way, the cost is usually reasonable enough for the job seeker on a limited budget. The investment will be well worth it. Your business cards will serve as a mini-resume that you can give to hundreds of people.

Be creative with your personal business cards, but don’t try to be too clever or fancy. Unconventional colours or strange fonts may make your information difficult to read and detract from what you’re trying to convey to the reader. Look at as many samples of business cards as you can before deciding which colours and style you want to use. You’ll want your business cards to look professional and attractive.

Make sure all your essential information is on the card, such as your name, contact information, and your speciality. You can use the job title from your last job or use one of your own. You’ll be able to broaden or narrow the scope of your job hunt by choosing the correct job title. Along with this basic information, put your objective on the front of the card (”to obtain a position that utilises my expertise in all aspects of accounting”).

On the back of the card, you can list your pertinent job skills and areas of knowledge. Since you won’t have much room to do this, you’ll need to be concise. The readers will appreciate this because too much information in a small space can be confusing and difficult to read.

It’s a tough job market today, so arm yourself with something that will give you a definite advantage. Your personal business cards are an easy way to give yourself the edge over your competition.

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Posted 26th June 2009 at 3:33 pm

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1 Comment »
  1. Excellent article, very informative!

    It certainly is a tough job market today no doubt!

    Comment by Gert — June 29, 2009 @ 6:10 pm

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