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Glossary

Credit Card Brand

"Credit card brand" refers to the logo on the credit card, such as Visa, MasterCard, Discover or American Express. These names do not stand for the actual issuers of the credit cards, but for the associations that establish the rules for both the banks issuing the cards and the merchants accepting these cards as forms of payment. Both Visa and MasterCard, which are the largest of these associations, establish relationships and arrange the terms with financial institutions such as banks, which then issue the cards. Discover and American Express establish partnerships as well, and they also issue their own credit cards.

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